// Full stack SEO
Crypto SEO Agency
Get found in Google and inside AI answers. Run by the person who owned organic search at a top 5 global crypto exchange.
- ~300xpage footprint, from hundreds to hundreds of thousands
- ~10xincremental signups, year over year
- 10+international markets run in parallel
- +125%organic search market share, 12% to 27%
Measured where our founder owned the organic search channel. Figures are relative and rounded.
Free SEO check
How healthy is your SEO?
Enter your site. Get a score out of 100 and the three things to fix first.
- Crawlable
- Indexable
- Content
- Schema
- Speed
Free, score in a few seconds.
Six services. One engine
They compound together, so we sell them together.
Foundation
Make every page readable by Google and AI, and fast. Most crypto sites fail this without knowing it.
Technical SEO
Crawl, diagnose, fix, verify, on a fixed cadence. Every release checked before it breaks something quietly.
Content
Turn the questions your buyers ask into briefs your team can ship through compliance.
Authority
Earn coverage in the sources Google and AI already cite.
Programmatic scale
Every asset, pair, fee and market as a page, from one template and one data feed.
International
The right pages in every market you sell in, with the rule for what may be said where.
This category plays by different rules
Data is slow
Keyword tools report a token after the trade is over, and return nothing at all for many crypto head terms.
Facts move daily
Fees and listings change overnight. An engine that read the old page repeats it for months.
Markets differ
Your product is not legal everywhere, which makes international structure a compliance job first.
Your name is contested
Scam checks and comparison pages own your brand searches, and they feed the AI answer about you.
The first six months
Four phases. Each one ends with something you can ship. The same process runs whether you are a crypto exchange, a wallet, a protocol or a fintech app.
- 01 Weeks 1 to 3
Baseline
We map every page you have, the questions your buyers ask that we can evidence, and every market you sell in. You get a crawl report, a fixed question set signed off by you, and a ranked list of what is costing you traffic today.
- 02 Weeks 4 to 6
Foundation
We fix what stops engines reading you. Rendering, crawl access, internal links, schema, page architecture. Every fix verified live before we call it done.
- 03 Weeks 7 to 20
Build
We design the pages that earn demand and specify every one: templates, briefs, comparison pages, market pages. We write the briefs, your team writes to them, and compliance reviews before anything goes live.
- 04 Month 4 onward
Compound
We earn coverage, scale the templates that work, and rerun your fixed question set every quarter. Each turn takes us less work than the last, because the set and the templates are already built.
What lands in your inbox
The deliverables below, and the fixed schedule each one lands on.
- Every two weeks
- Shipped work log with links, plus the next two weeks committed.
- Every month
- Performance report: rankings by intent, non brand traffic, pages indexed, links earned, AI citations won and lost, and the revenue behind each.
- Every quarter
- Fixed question set rerun, competitive position, roadmap reset, and a call with the person who did the work.
- Always on
- We monitor your live site weekly and anything that breaks is sent the day we find it. Everything sits in a shared findings log with its severity, its owner and its status, so you never wait for a report to know where things stand.
How long does SEO take in crypto and fintech?
Technical fixes move within weeks. New pages take 3 to 6 months to reach the position they will hold. Authority compounds from month 6 and keeps compounding. Meaningful growth in non brand traffic typically lands between months 6 and 12.
We commit the first 90 days because the foundation has to be finished before anything built on it can rank. Anyone promising faster is selling the part that does not last.
Crypto SEO, marketing, or PR?
Four different services get sold under one word. This is how they differ.
| You are hiring | When it is right | What it buys |
|---|---|---|
| A crypto SEO agency | You want demand that compounds. | Rankings, a page footprint, AI citations. |
| A crypto marketing agency | You need paid, social and community together. | Breadth and speed, at higher spend. |
| A crypto PR agency | You have a launch or listing to place. | Coverage in the moment, links as a side effect. |
| A web3 or blockchain marketing agency | You are launching a token, not a product. | Ecosystem and community reach, not search demand. |
We're the first row, for crypto and fintech. Paid and community go to specialists.
How to choose a crypto SEO agency
Five questions worth asking anyone pitching you, us included.
Who ran the channel?
Managing a crypto client is not the same as owning the organic search channel inside an exchange.
Show a number you published before you knew the answer
Case studies are chosen after the fact. Published research can be checked, and can be wrong in public.
Where do the links come from, in writing?
In a category built on trust, a network placement that gets caught costs more than it bought.
What happens when a fact changes on Thursday?
If the answer is a person editing pages by hand, the site is wrong within a month.
What gets reported when the number goes down?
A dashboard of moving keywords never goes down, which is why it tells you nothing.
These five are the crypto specific ones. The general version, seven questions with a way to score the answers out of 14, is written up separately: how to choose an SEO agency.
Why it compounds
Pages earn links. Links build trust. Trust makes the next thousand pages rank faster, and the pages that rank are the pages AI cites. Our 45-company study found authority predicts whether you appear in AI answers at all, so we build ranking and citation together and report them as two numbers.
This is what AI visibility looks like when nobody is watching it. Named by 3 of the 5 engines shown. Sample report, fictional brand. See the sample →The pages that earn crypto and fintech demand
Seven page types do almost all the work in this category. Four of them are built programmatically, from one template and one data feed, which is how a few hundred pages becomes a few hundred thousand without becoming thin.
Comparison pages
You against the competitors buyers are weighing you against. These win the searches closest to a signup.
Market pages
One page per country you are legal in, with the rule for what may be said where.
Asset and pair pages
Every token, pair, fee and network, from one template and one live data feed.
Use case pages
The job your buyer is hiring you for, in their words.
Trust pages
Security, custody, licensing, audits. These answer the questions that decide the sale.
Guides and explainers
The questions that bring buyers in before they know what they need.
Tools
Calculators and checkers that earn links without asking for them.
Who you'll work with
Ben Tabas
Zion Labs is run by Ben Tabas, who owned the organic search channel at a top 5 global crypto exchange. Every engagement is run by him, not handed down to an account manager and a junior.
Strategy, architecture, templates and briefs come from the person who built the same engine at exchange scale, across 10+ international markets, under the compliance constraints your legal team is about to describe to us.
Pricing
Two ways in. One is a fixed piece of work with a deliverable. The other is the engine, running.
One off
The Diagnostic
$7,500once
Start here if you want to know where you stand before committing to anything.
- Your real buyer questions run through all six engines
- Every wrong answer traced to the page that caused it
- A 90 day roadmap, ranked by revenue behind the question
- Report in three weeks, re-measured at six
Ongoing
Retainer
$7,500/mo and up
For when the plan exists and somebody has to run it every week.
- All six services, scoped to your markets
- Strategy, architecture, templates and briefs from us
- Your team writes, so voice and compliance stay in house
- First 90 days committed, month to month after
Every tier, every add on and what is never included: see the full price list →
Not sure which? Tell us the situation →
SEO FAQ
What makes you the right crypto SEO agency?
Your product is regulated market by market, your facts change on a schedule nobody controls, and your own branded results are fought over. We put your exchange, wallet or protocol in front of people already searching for it, in every market where it's legal to sell. We built and ran that engine at exchange scale, so the plan is rehearsed.
Do you do fintech SEO too?
Yes, and it has its own page. Fintech is regulated twice over, by the jurisdiction you sell in and by the product itself, so a lending page, a deposit page and a payments page each answer to a different rulebook on one domain. A wrong answer about fees or licensing is a compliance exposure. So every number we publish traces back to one fact sheet your compliance team signed off, and we keep checking the live answers against it. That is how we ran it at exchange scale.
Do you do link building?
Yes. We earn links from reputable sources through editorial coverage and digital PR. Links from sources engines already trust are the lever our research supports best. Third party presence on authoritative sites predicts whether a brand shows up in AI answers at all.
Can you get us ranking for "best crypto exchange"?
It is the wrong thing to buy first. Head terms are contested by brands with a decade of authority and convert worse than the long tail underneath them. The questions that lead to a signup look like "best crypto exchange for beginners in Canada" and "[exchange] vs [exchange] fees". Win a few thousand of those and the head term becomes reachable.
What is SEO in crypto?
Crypto SEO is the work of getting an exchange, wallet, protocol or fintech product found by people searching for what it does, in Google and now inside AI answers. It differs from ordinary SEO three ways: the product is legal in some markets and not others; the facts move constantly, since fees and rules change without notice; and your own brand searches are contested by scam checks and comparison pages you don't control. The techniques are standard. The constraints are not.
How much does an SEO agency typically cost?
Retainers in this category generally run from about $3,000 a month at the low end to $30,000 and above for enterprise scope. Ours run $7,500 to $30,000, published on our pricing page rather than held back for a call. Anything materially cheaper is usually one junior spread across several accounts. A page footprint and a link profile keep earning after the invoice stops. A monthly report does not.
How long does SEO take in crypto and fintech?
Technical fixes move within weeks. New pages take 3 to 6 months to reach the position they will hold. Authority compounds from month 6 and keeps compounding after that. Meaningful growth in non brand traffic typically lands between months 6 and 12. We commit the first 90 days for that reason: the foundation has to be finished before anything built on it can rank.
Is an SEO agency worth it?
It depends on one thing: whether your buyers search before they buy. In crypto and fintech they do, heavily, and they increasingly ask an assistant instead of clicking a results page. If nobody in the company owns that channel, an agency is worth it. If you already have a strong in house team and the gap is capacity rather than direction, you probably need writers rather than an agency. We say so when that is the case.
Can I do SEO myself?
The first layer, yes, and you should. Make your pages readable without JavaScript, answer your buyers' real questions in plain language, keep your facts current, and check that AI crawlers are not blocked in robots.txt. Most of that is a checklist your own team can work through. Where it stops being a do it yourself job is programmatic scale, international structure and earning authority, because those need a system rather than an afternoon.
What are the four types of SEO?
They are usually listed as technical, on page, off page and local. That split is dated for this category. We work in six services instead: foundation, which is the state of the site; technical SEO, which is the work that keeps it there; content; authority, which covers off page; programmatic scale; and international. Local rarely applies to a crypto product, and generative engine optimisation now sits alongside all of it rather than underneath one heading.
Is SEO still worth doing if AI answers the question?
It's the prerequisite. Engines assemble answers out of pages they can read, and those are overwhelmingly pages that already rank, get linked and get mentioned. We run SEO and GEO as one system on one page, not two separate budgets.
See where you stand
Tell us your markets and your goals. We will scope the full stack and show you exactly what a retainer buys before you sign.
Get the Diagnostic →